What we think

Our Blog

What we think

Brand stories and the latest thinking from those great business minds who believe in the power of premium branding as strongly as we do.

Those great minds who think alike.

How to avoid competing on price

“When people can’t see the value in what you’re selling, you’ll always compete on price.”
This number one rule applies to every business. If you’re on that slippery slope of competing on price, or even worse, discounting, then your business’ future is short-lived. Discounting hurts profit margins and is unsustainable in the long-term. What’s worse, it hurts your brand.

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Mass marketing misses the mark

Mass marketing is just that. Marketing to the masses. Except the problem is that the masses aren’t listening. Avoid trying to be everything to everyone. Why? Because it runs the risk of not being seen.

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Biggest mistake businesses make in growth phase

The most common mistake that businesses make during growth phase is they lose focus. Over time, as more and more people join the organisation, with different personalities, conflicting opinions and a multitude of personal agendas, the initial focus is diluted. Or worst case, lost.

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Rethink your customer experience

No longer are we standing for a word in the minds of the consumer. We’re standing for an emotion. This is the differentiator between brands.

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Biggest mistake new businesses make

The mistakes made by new businesses are often the same. That’s partly because the same principles of branding apply to every business, no matter what the size.

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The best employee value proposition

With the rise of social media, brands are made differently now. What happens on the inside of your organisation is now completely transparent. Your brand and your culture are now one and the same.

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How to create a killer Corporate Comms Strategy

There’s no ‘one size fits all’ approach to creating a killer Comms Strategy, however we’ve listed a few key considerations that we use in our approach.

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enterprise branding

Corporate Branding versus Enterprise branding

How brands are built these days has changed significantly. Every person who touches your brand is a potential or existing stakeholder. Which is why we take a different approach.

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culture and brand

Culture makes or breaks brands

The biggest disruption to branding is cultural, and most companies are failing to adapt their brand strategy.

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Brand talent

Your most powerful marketing tool

Despite your greatest marketing and advertising efforts, what you say no longer matters. It’s what others say on your behalf.

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Culture eats brand for breakfast

In 2013 we saw a tipping point – some of the fastest growing brands in the world were known for their incredible cultures. That’s because brands are made differently now.

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Here’s to those CEOs where nothing is ‘beneath them’

What we didn’t know while filming this culture piece was that down the hallway in another room, the most genuine and authentic example of great corporate culture was being demonstrated.

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Should brands get involved in public issues?

The AFL’s public stance to support marriage equality, has divided the nation. Big brands have the power to create change, that’s what makes branding so exciting. However, change isn’t made without creating waves first. Should they have used their brand to demonstrate their support? This is what seems to be polarising the public.

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The next trend for branding

In today’s world, there’s so much noise and so little opportunity to be heard. So what’s the next big trend for branding?

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To hell with “hope you’re well”?

We recently approached an agency who we thought to be doing great work. They ghosted us. And now we know why. Your brand’s Tone of Voice has the power to make or break relationships.

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Why we bang on about brand authenticity

We’re finding that many of today’s brands are superficial, meaningless and fickle. And it’s not just brands that are letting us down.

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When you shouldn’t bother branding

Not every business needs a brand. And here’s why.

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The power of focus

One of the greatest brands on earth was created by one of the greatest minds on earth. Apple’s success was based on focus.

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Alike – the short film

This movie Alike couldn’t be any more like-minded in terms of what we stand for – to embrace creative thinking.

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Brand talent

Psychology is the new branding tool

‘Brand Psychology’ is taking it to a new level for Brand Managers and Marketers alike.

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