The power of focus

By Angela Penfold

One of the greatest brands on earth was created by one of the greatest minds on earth. Apple’s success was based on focus. The brand was so highly focused on what it did best. Steve Jobs’ pursuit for design perfection was unrelenting and never wavered. I love this movie because it conveys Apple’s strategy in such a simple, yet powerful way.


With every client, we begin their project by narrowing the focus. We capture their passion, purpose and potential and from there we pinpoint the brand’s best positioning in the marketplace. It’s so important to stand for one thing, than to stand for many. Is your strategy clear and focused? It’s worth thinking about…


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Alike – the short film

Alike – the short film