THE AGENCY
Australia's real estate
EMBEDDED CHIEF MARKETING OFFICER (CMO) FOR CORPORATE BRAND MANAGEMENT.
National Real Estate Group, The Agency, was only 5 years young and one of the fastest growing real estate companies in the country.
Alike Agency provided an embedded Chief Marketing Officer service within The Agency to manage the strategic activities for the corporate brand to build, protect and amplify the Agency's fast-growing brand, and create national consistency and alignment.
CMO EXECUTIVE RESPONSIBILITIES
As the CMO on The Agency’s Executive Team, we attended the weekly Executive meetings and was responsible for issues management, risk assessment, performance reporting and marketing function updates. We developed the messaging, collateral and creative to deliver on the brand’s desired positioning in the marketplace across all areas of the business including the service arms of Sales, Property Management and Projects, People and Recruitment initiatives, Internal Comms, Sponsorship and Corporate Communication.
By aligning how your organisation thinks and acts on the inside, with how it’s perceived and experienced on the outside, creates a powerful brand and intangible value that’s difficult to copy.
