GREENSLOPES PRIVATE HOSPITAL
World class treatment on your doorstep
Greenslopes Private Hospital, part of the Ramsay Hospital network, approached ALIKE to create an awareness campaign that put the hospital front of mind for local Private Health Insurance Holders and GPs when considering treatment options.
We needed to ensure that the campaign concept promoted the hospital’s area of expertise, as well as highlight to residents within the local area that the hospital is nearby. We were also mindful that the concepts needed to flex across the different areas of specialist expertise, such as Cardiology. We developed three different campaign options, all of which were adopted by the client. Over an extended period of time, the three campaigns were rolled out one-by-one “Local Specialists. World-leading expertise” “World-class treatment is closer than you think” and “The heart of our community.” Striking imagery was used to bring attention to these campaigns, which included shooting stills of the landscape from a helicopter during a stunning evening sunset.
Campaigns should communicate what makes you different and better than others in the market, not what makes you the same.