The purpose of Greenslopes Private Hospital’s awareness campaign was to put the hospital front of mind for Private Health Insurance Holders and GPs when considering treatment options. We also needed to ensure that the campaign concept promoted the hospital’s area of expertise, as well as highlight to residents within the local area that the hospital is nearby. We developed 3 different campaign options, all of which were adopted by the Client. Over an extended period of time, the 3 campaigns were rolled out one-by-one “Local Specialists. World-leading expertise” “World-class treatment is closer than you think”, and “The heart of our community”. Striking imagery was a key focus of ours to bring life to these campaigns, and included shooting stills of the landscape from a helicopter during a stunning evening sunset.