SPONSORSHIP. ACTIVATIONS. CAMPAIGNS. MESSAGING.

The primary purpose to the partnership between The Agency Real Estate Group and Hawthorn AFL football club was to build out brand awareness and strengthen community ties in the Melbourne market.  

OUR THINKING

As embedded CMO, our priority was to maximise the ROI of The Agency’s existing sponsorship with Hawks AFL football club through brand awareness and lead generating activities. We developed a Sponsorship Strategy which mapped out the existing sponsorship commitments and looked at ways we could leverage from these activities, and further value add across other platforms. 

Throughout the partnership, we ensured we leveraged every opportunity to build brand awareness across events, signage, activations and speaking opportunities at our key partner events, the Hawthorn Network, which was a series of exclusive corporate networking events that leveraged the expansive and influential corporate network of Hawthorn Football Club. As primary sponsor, this was a great opportunity to align with The Agency's premium positioning and create strong ties with corporate network in Melbourne.