BRAND CAMPAIGN

The QSuper partnership with the Royal Flying Doctor Service QLD, brings together Queensland’s two most reputable and trusted brands, connected by a common cause – to protect the wellbeing of Queenslanders. ALIKE were approached to develop the over-arching partnership messaging, including value proposition, campaign line, and partnership creative.

OUR THINKING

We were careful to ensure that the messaging and creative were considerate of both brands, and highlighted their shared heritage and purpose of helping Queenslanders.

We developed the over-arching partnership message “Together, we’re with you for the long haul” which communicates the shared heritage and long-term commitment of both brands to improving the wellbeing of Queenslanders. We ensured the creative was simple yet striking to create cut-through, and could also flex across different mediums including digital, press, radio and video.