To have any chance of campaign success, understanding your audience is everything. Know who exactly who you’re talking to and what’s important to them.
Lack of understanding is often the reason why campaigns fail. Before you start any project or campaign, know who exactly who you’re talking to and what’s important to them.
Taken from the book “Creative blindness and how to cure it” by Dave Trott, we’ve developed a snapshot summary of these important reminders, and put our own spin on things. Hopefully this list will help you expand your creative thinking and create campaigns that deliver results.
