Psychology isn’t a new word. Nor is branding. However used together, these two key words are creating amazing opportunities for brands. ‘Brand Psychology’ provides strategic opportunities to win customer’s hearts and minds. Which ultimately leads to a greater share of the wallet.
We’ve always known that brands are based on the customer’s emotional connection. Because we feel faster than we think, sometimes we can be manipulated to feel a certain way. That’s where ‘Brand Psychology’ is taking it to a new level for Brand Managers and Marketers alike. This science provides us with a deeper understanding of which emotions and thought processes make up the purchase decision. Not only that, we’re better equipped to create the right environment prior to the purchase decision. We’re becoming more strategic and more targeted. Through ‘Brand Psychology’ we’re able to take advantage of techniques to improve brands and their emotional connection with customers. It’s playing a greater part in the brand and marketing space, and we find it fascinating.
See here for the latest thinking and ways to better adapt your marketing to appeal to your customers. It’s worth thinking about.