When was the last time you went out for a nice dinner or made a large purchase without researching the reviews first? In this message-saturated world where the truth is easily distorted and manipulated, we’re looking for sources of trust and credibility.
Despite your greatest marketing and advertising efforts, what you say no longer matters. It’s what others say on your behalf. And the closer they are to your brand, the more trustworthy and credible their opinion is.
We believe that your people (along with your brand) are your greatest marketing assets. In terms of trusted and credible sources that are close to your brand, your people are it. It’s imperative that your people and your brand stand for the same thing – your higher purpose.
Does your brand strategy consider your people? It’s worth thinking about.