REBRAND

Despite being one of Australia's largest community giving funds with over $120 million in funds under management, very few knew who 'Queensland Community Foundation' were. Or what they did.

OUR THINKING

To better deliver the vision to 'inspire community giving in Queensland' we created a new strategy that involved a new brand name 'Queensland Gives' together with new identity, imagery and collateral, and developed simple yet compelling messaging that better connects with the community. The result? Increased awareness and brand appeal of philanthropy in Queensland from a visually memorable brand that the wider Queensland community has embraced as their own.