Brand stories and the latest thinking from those great business minds who believe in the power of premium branding as strongly as we do.
Those great minds who think alike.
What we didn’t know while filming this culture piece was that down the hallway in another room, the most genuine and authentic example of great corporate culture was being demonstrated.
The AFL’s public stance to support marriage equality, has divided the nation. Big brands have the power to create change, that’s what makes branding so exciting. However, change isn’t made without creating waves first. Should they have used their brand to demonstrate their support? This is what seems to be polarising the public.
In today’s world, there’s so much noise and so little opportunity to be heard. So what’s the next big trend for branding?
We recently approached an agency who we thought to be doing great work. They ghosted us. And now we know why. Your brand’s Tone of Voice has the power to make or break relationships.
We’re finding that many of today’s brands are superficial, meaningless and fickle. And it’s not just brands that are letting us down.
Not every business needs a brand. And here’s why.
One of the greatest brands on earth was created by one of the greatest minds on earth. Apple’s success was based on focus.
This movie Alike couldn’t be any more like-minded in terms of what we stand for – to embrace creative thinking.
‘Brand Psychology’ is taking it to a new level for Brand Managers and Marketers alike.
Our belief is that success is never attributed to just one person, it always takes two – and you only need two to make a great team.