Read our minds

Our Blog

Read our minds

Brand stories and the latest thinking from those great business minds who believe in the power of premium branding as strongly as we do.

Those great minds who think alike.

Should brands get involved in public issues?

The AFL’s public stance to support marriage equality, has divided the nation. Big brands have the power to create change, that’s what makes branding so exciting. However, change isn’t made without creating waves first. Should they have used their brand to demonstrate their support? This is what seems to be polarising the public.

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The next trend for branding

In today’s world, there’s so much noise and so little opportunity to be heard. So what’s the next big trend for branding?

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To hell with “hope you’re well”?

We recently approached an agency who we thought to be doing great work. They ghosted us. And now we know why. Your brand’s Tone of Voice has the power to make or break relationships.

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Why we bang on about brand authenticity

We’re finding that many of today’s brands are superficial, meaningless and fickle. And it’s not just brands that are letting us down.

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When you shouldn’t bother branding

Not every business needs a brand. And here’s why.

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The power of focus

One of the greatest brands on earth was created by one of the greatest minds on earth. Apple’s success was based on focus.

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Alike – the short film

This movie Alike couldn’t be any more like-minded in terms of what we stand for – to embrace creative thinking.

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Brand talent

Psychology is the new branding tool

‘Brand Psychology’ is taking it to a new level for Brand Managers and Marketers alike.

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The story behind Alike

Our belief is that success is never attributed to just one person, it always takes two – and you only need two to make a great team.

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